This Privacy Policy Addendum for California Residents (“Addendum”) supplements our Privacy Policy and applies solely to all visitors, users, and others who are residents of the State of California (“consumers” or “you”). This Addendum does not apply to personal information (defined below) collected from California-based employees, job applicants, contractors, or similar individuals. We have adopted this Addendum to comply with the California Consumer Privacy Act of 2018 (“CCPA”). Any terms defined in the CCPA have the same meaning when used in this Addendum.
Information We Collect
We collect certain information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (for the purposes of this Addendum only, “personal information”). Personal information does not include publicly available information, deidentified or aggregate consumer information, or other information excluded from the CCPA’s scope.
In particular, we have collected (or not collected, if stated below) the categories of personal information noted in the table below within the last twelve (12) months. Please note that because this list is comprehensive, it may refer to types of personal information that we collect and share about people other than yourself.
| Category | Examples | Collected |
| A. Identifiers. | A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name or other similar identifiers. | YES |
| B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). | A name, address, telephone number, credit card number, debit card number, or any other financial information, Some personal information included in this category may overlap with other categories. | YES |
| C. Protected classification characteristics under California or federal law. | Age (40 years or older) and gender. | YES |
| D. Commercial information. | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | YES |
| E. Biometric information. | Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. | NO |
| F. Internet or other similar network activity. | Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. | YES |
| G. Geolocation data. | Physical location or movements. | YES |
| H. Sensory data. | Audio, electronic, visual, thermal, olfactory, or similar information. | NO |
| I. Professional or employment-related information. | Current or past job history or performance evaluations. | NO |
| J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). | Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. | NO |
| K. Inferences drawn from other personal information. | Profiles reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | YES |
We obtain the categories of personal information listed above from the following categories of sources:
- • Directly from you. For example, you may give us your personal information by filling in forms or by corresponding with us by mail, phone, fax, email or in-person.
- Indirectly from you. For example, from observing your actions on our Apps or our Websites.
- • Other parties or publicly available sources. For example, from from publicly available sources, from third parties that interact with us in connection with the services we perform or products we provide, and from our affiliates.
Use of Personal Information
We may use, disclose, or sell the personal information we collect for one or more of the following purposes:
- To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to ask a question about our products or services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or technical support.
- To provide, support, personalize, and develop our Website, products, and services.
- To create, maintain, customize, and secure any of your accounts with us.
- To process your requests, purchases, transactions, and payments and prevent transactional fraud.
- To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
- To personalize your Website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Websites and Apps, third-party sites, and via email or text message (with your consent, where required by law).
- To help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business.
- For testing, research, analysis, and product development, including to develop and improve our Website, products, and services.
- To respond to law enforcement requests and as otherwise required by applicable law, court order, or governmental regulations.
- To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you with notice.
Sharing Personal Information
We may disclose and sell* your personal information to a third party for a business purpose. In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:
| Category of Personal Information disclosed for a business purpose. | Third Party to whom Personal Information was disclosed to for a business purpose. |
| Category A: Identifiers. | Customer Service Platform Vendors Casino Partners of Our Apps or Websites Payment Processors Security Safety Vendors Social Media Services Advertising and Marketing Partners Cloud Storage Providers |
| Category B: Customer records information. | Customer Service Platform Vendors Casino Partners of Our Apps or Websites Payment Processors Security Safety Vendors Social Media Services Advertising and Marketing Partners Cloud Storage Providers |
| Category C: Protected classification characteristics under California or federal law. | Advertising and Marketing Partners Casino Partners of Our Apps or Websites |
| Category D: Commercial information. | Casino Partners of Our Apps or Websites |
| Category F: Internet or other similar network activity. | N/A |
| Category G: Geolocation data. | Advertising and Marketing Partners Casino Partners of Our Apps or Websites |
| Category H: Sensory data. | N/A |
| Category I: Professional or employment-related information. | N/A |
| Category K: Inferences drawn from other personal information. | N/A |
*Ruby Seven does not “sell” personal information about our players as most people would typically understand that term. However, we do allow certain third-party advertising partners to collect information about consumers through our games and our website for purposes of serving ads that are more relevant to our players, for ad campaign measurement and analytics, and for ad fraud detection and reporting. To the extent this practice is interpreted to constitute a “sale” under the CCPA, please see the relevant section in our Privacy Policy that can be found here
Minors Under Age 16
We do not sell the personal information of consumers we know to be under the age of sixteen (16) years of age.
Your Rights and Choices
This section describes your CCPA rights and how to exercise those rights.
Access to Specific Information and Data Portability Rights
You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights below), we will disclose to you:
- The categories of personal information we collected about you.
- The categories of sources for the personal information we collected about you.
- Our business or commercial purpose for collecting or selling that personal information.
- The categories of third parties with whom we share that personal information.
- The specific pieces of personal information we collected about you.
- Obtain the data we collected about you in a portable and, to the extent technically feasible, readily useable format that allows you to transmit this information to another entity without hindrance.
Right to opt-out of the sale of personal information.
You have the right, at any time, to request that we not sell personal information about you to third parties. To exercise this right, click here: “Do Not Sell My Personal Information”. You may also exercise your right to opt-out via the same methods outlined below (see Exercising Access, Data Portability, and Deletion Rights).
Deletion Request Rights
You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights). below), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.
An exception may exist and we may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
- Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
- Debug products to identify and repair errors that impair existing intended functionality.
- Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
- Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
- Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
- Comply with a legal obligation.
- Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
Exercising Access, Data Portability, and Deletion Rights
To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by:
- Calling us at 1-888-970-2512..
- Emailing us at privacy@rubyseven.com.
- Sending mail to P.O. Box 6355, Incline Village, NV 89450..
Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
- Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, which includes:
- Full Name
- User ID from the App or Website
- Email address associated with the account.
- Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.
We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
Response Timing and Format
We will confirm receipt of a verifiable consumer request within 10 business days and provide information how we will process your request. We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option.
Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Non-Discrimination
We do not discriminate against California residents who exercise any of their rights described in this Addendum.
Other California Privacy Rights
California residents may be entitled to ask us for a notice describing what categories of personal information (if any) we share with third parties or affiliates for direct marketing purposes. If you are a California resident and would like a copy of such notice, please email us atprivacy@rubyseven.comor submit a written request to P.O. Box 6355, Incline Village, NV 89450..
Last Updated: November, 2021